iPod Commercials/Ads

The iPod commercials are very simple nowadays. If you haven’t seen them, they involve a person listening to the iPod and dancing across the TV screen. There isn’t much else besides a one color background, and the person dancing is actually just a black silhouette of the person dancing. Each commercial or ad usually has a silhouette of a different person and with a different background color. In the commercials you can hear the music playing, and a few lines are mentioned about the iPod, and with the ads there are just a few lines of white text about the iPod.

Although the commercials and ads are very simple, they seem very affective. Using a silhouette instead of showing an actual person is a very smart design technique. I believe this allows viewers to place themselves inside the ad. It allows people to pretend like it is them dancing along having fun listening to the iPod. Also, in each ad or commercial I have seen there is always a different background color and silhouette. This further helps people associate with the ads because people are attracted to different colors, and if one silhouette doesn’t do it for someone then maybe the other silhouette will. This design makes the statement that the iPod is for everyone.

Also, the commercials and ads are designed with a good sense of contrast. In the commercials the iPod’s are white, so they really stick out against the black silhouette and single colored background. The color contrasting basically sets up a focal point on the iPod, making you want an iPod. Also, the mood of the ads is fun and exciting, telling the viewers that you too can have fun as long as you get an iPod. Overall the simplicity of the design is the reason that it is such a powerful design.

~ by jdoughn2 on December 5, 2008.